Barbara, of Ohio, is a self-proclaimed wannabe cowgirl with newfound confidence thanks to her Esteem. “Hearing aids irritated my ears, I didn’t like them; they affected my esteem,” Barbara said. “That’s why Esteem is the perfect name for this new device. It does build your esteem and make you feel better about yourself as a person.” She now has a natural hearing solution that allows her to be connected to her surroundings no matter where she goes, something that she never thought was possible with external hearing aids.